Hi, I'm Luis. But in Peru there are so many Luises that, to avoid half the country turning around every time someone called my name, people started calling me by my last name: Cusi. (FF: I still turn around when I hear "Luis")

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↳ 01. Unacem

SIGHTWALKS

✏ 2024

We turned sidewalks into an information channel so visually impaired people can discover nearby businesses without relying on anyone else.

↳ 02. Club Deportivo Municipal

THE 1000 SPONSORS OF MUNI

✏ 2024

We created a new collective sponsorship model where the budget of a global brand is funded by a thousand small businesses coming together.

↳ 03. Puma

GAME ON

✏ 2024

At weddings, protocol calls for elegance. But the party? Calls for Puma.

↳ 04. League Against Cancer

THE LETTER

✏ 2024

A film that, instead of showing the usual tragic ending in the face of cancer, tells the exact opposite: a happy ending.

↳ 05. BCP Bank

DOTA FINANCE ACADEMY

✏ 2023

We taught financial literacy to young people through a language they already understand: Dota, a video game where winning depends on how you manage your resources.

↳ 06. League Against Cancer

THE POST-CREDIT DONATION

✏ 2025

In Marvel movies, audiences always stay for the post-credits scenes. So, we decided to use that spotlight to talk about something important: the fight against cancer.

↳ 07. Entel

ENTEL 10 YEARS

✏ 2025

We told the story of Entel's evolution through Ricardo and Lucas, a Peruvian man and his dog, who have been with the brand since day one.

↳ 08. Entel

ABSOLUTE CINEMA. ABSOLUTE ENTEL.

✏ 2025

The most anticipated movie promotion in Peru could only be told by the most anticipated characters in cinema.

↳ 09. Inka Chips

MESSAGE TO THE NATION

✏ 2024

In Peru, every July 28th, the president delivers a message to the nation. That year, we decided an Inka would do it instead, with a message the whole country needed to hear.

↳ 10. Walon

THE UNATHLETIC

✏ 2023

Some people weren't born to be athletes, but they keep trying anyway. This is a tribute to everyone who loves sports, and is still waiting for sports to love them back.